Measuring performance against set targets and objectives is a significant factor for self-improvement. This is a long-term, on-going and challenging process which initiates change at all levels. Just as TITAN Group measures and manages its financial performance, similar efforts are made to measure and track our social performance. Challenges clearly arise in this area, however, as qualitative issues can be more complex to measure than those that are purely quantitative. The number of jobs created or donations given to a community, for example, fails to adequately capture the complex synergies that are created through collaborative initiatives in which financial and material resources are coupled with human resources. While we recognize this challenge, we make consistent efforts to share best practices with other businesses and industries in order to more fully capture the impacts of our operations on society.