Annual Report of the BoD

Annual Report 2012

The Group’s corporate strategy which forms the basis for the long term pursuit of the Group’s targets and aims is firmly focused on the following principles and priorities:

• Geographic diversification
• Continuous competitive improvement
• Vertical integration
• Focus on human capital and CSR

The Group’s core competence is the production and commercialization of cement, ready-mix concrete, aggregates and related building materials.

The Group operates in 14 countries in Europe, North America and the Eastern Mediterranean and is organized in the following four operating (geographic) segments:

• Greece and Western Europe
• North America
• South East Europe
• Eastern Mediterranean

Each operating segment is a cluster of countries. The aggregation of countries is based on geographic proximity.